GMA 7 Christmas Station ID 2013 Launched

GMA 7 has released its much-awaited Christmas station ID for 2013.

GMA 7 Christmas Station ID 2013 Launched

The Christmas plug premiered on Tuesday, November 12, in GMA’s noontime show, "Eat Bulaga."

Dubbed “Sundan Natin Ang Bituin Pabalik sa Kanyang Piling,” GMA Network's 2013 Christmas Campaign aims to inspire viewers to be reminded of the real meaning of the Yuletide Season.

“At the heart of the Christmas celebration is God’s gift to us, the birth of His only begotten Son,” says GMA Chairman and CEO Atty. Felipe L. Gozon. “Through this campaign, we hope to enjoin every Kapuso to rejoice in this most precious and significant demonstration of love ever bestowed on mankind,” he adds.

Featuring GMA’s Entertainment and News and Public Affairs personalities, the music video revisits the night of the Nativity with the Kapuso stars paying homage to the Child Jesus. Just as the shepherds and the Magi‘s travel to the manger, our Kapuso personalities take a similar journey as they follow the Guiding Light symbolizing the Star of Bethlehem.

“In the middle of the holiday rush and festivities, we hope that GMA, through this campaign, moves us to take pause and be reminded of the real reason why we celebrate Christmas. We wish to inspire every Kapuso to take that meaningful journey with us to our Lord Jesus in the manger,” shares Gilberto Duavit Jr., GMA Network’s President and COO.

The jingle, "Ang Tunay na Regalo ng Pasko", a solemn hymn with a contemporary feel and pop blend, was brought to life by the Philippine Sandolphon Singers, members of which are alumni of UP Concert Chorus, who have been serving the EDSA Shrine for almost two decades.