Studio 23 To Sign Off On January 17 |
A fully-owned subsidiary of ABS-CBN, Studio 23 officially went on-air on October 12, 1996. Over the last decade, Studio 23 has grown in scope and programming. The network broadened its profile from upscale to the more demographically desirable youth market with urban skew. The network has 16-35 age demo as its core market and it is known for its top notch programming, hip image, innovative promotions and trend-setting on-ground activities, complemented by the Kabarkada campaign launch in 2004, which was re-enforced further in 2007 to target the more elusive and difficult to capture young adult progressives.
The award-winning channel has aired a number of American shows as well as original programs and local sporting events.
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