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Chevy Buy-Back Program
Chevrolet introduced Tuesday its "Chevy Confidence" buy-back program, which allows customers to get refunds if they return their 2012 or 2013 Chevy vehicles for any reason.

The guarantee lasts for up to 60 days from the date of purchase, and the offer ends September 4.

"We're so confident you'll love your new Chevy, we'll give you up to 60 days to make sure of it with our new Love It or Return it Guarantee," the company posted on its website. "Buy any 2012 or 2013 Chevy, and if you're not happy, you can bring it right back. Needless to say, we're pretty confident you won't want to let it go. That's Chevy Confidence."

Customers will get the same discounted price as Chevy brand owner General Motors (GM) offers to employees of parts supply companies, plus any other discounts such as rebates or low-interest financing. If customers aren’t satisfied with the vehicle, GM will refund the purchase price.

Returned vehicles can’t have more than 4,000 miles on them and they can’t be damaged.

It’s not the first time an automaker has offered a money-back guarantee. GM made a similar offer in September of 2009 to boost sales as it exited bankruptcy protection. Also, when unemployment was sky-high in 2009, Hyundai Motor Corp. let customers return vehicles within the first year of ownership if they lost their jobs.

Industry analyst Jesse Toprak, vice president of market intelligence for the auto information website TrueCar.com, called the Chevrolet buy-back program "smart and cost-effective," and said "it will work towards diminishing the perception gap of the Chevrolet brand, particularly in coastal metropolitan areas where consumers have a stronger preference towards the import brands."

5 comments:

  1. Buy a G.M no thanks I'll stay with my toyota's they never let me down. I still have nightmares about your cars.

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  2. As long as the union thugs have their paws in GM they will be crap

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  3. read the fine print! big penalties for doing this, or everyone would just drive a car for 59 days for free. You will have a lot of money out of pocket, total scam

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  4. BUY A G.OVERNMENT M.OTORS VEHICLE? I THINK NOT! THAT COMPANY ALREADY ME,AND EVERY OTHER TAXPAYER MONEY!AS LONG AS THE UNION CONTROLS THE COMPANY THE CARS WILL GET MORE AND MORE SUBSTANDARD.THERE IS NO INCENTIVE TO BUILD A QUALITY,RELIABLE PRODUCT.WHEN THE JUNK CARS DONT SELL,OUR FEDERAL GOVERNMENT WILL STEAL MORE TAX DOLLARS FROM US TO BAIL GM OUT AGAIN.AS PATHETIC AS GM IS,CHRYSLER IS EVEN WORSE.ITS A WASTE OF TIME TO CONSIDER ANY PRODUCT FROM THOSE TWO FAILED COMPANIES.

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  5. In reply to "Buy a G.M no thanks, I'll stay with my toyota's they never let me down", I bought into the Toyota myth also and with the older ones the myth seems to hold true. After about 2001 they are no better than any of the others. I paid the Toyota premium to get a 2004 RAV4 and the head bolts pulled out of the block at around 65,000 miles. Toyota would not help or remedy but were glad to sell me an engine rebuild with an upgraded block and upgraded head bolts. If you Google engine problems with Toyotas you will see a pattern after 2001. Crooks!

    ReplyDelete

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