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Kris Aquino is the Philippines top celebrity endorser. This is according to the "20 Top Endorsers 2011 List" released by the Yes! Magazine.

Kris Aquino leads this year's Yes! Magazine's Top 20 Endorsers List | Photo courtesy of Yes!

A bit surprising, John Lloyd Cruz (number 2) surpassed the endorsement income of Megastar Sharon Cuneta (number 4) who was the 2008 Top Endorser. Following Sharon is Kapamilya heartthrob Piolo Pascual (number 4). Sharing the 5th spot, are celebrity couple Carmina Villaroel and Zoren Legaspi who have been in a series of commercials together and with their twins.

The list is said to based on the estimated total earnings of the celebrities from their various product endorsements. The last time Yes! made a list was in 2008.

Check out the full "20 Top Endorsers 2011 List" below:

1. Kris Aquino
2. John Lloyd Cruz
3. Sharon Cuneta
4. Piolo Pascual
5. Carmina Villaroel/Zoren Legaspi
6. Marian Rivera
7. Kim Chiu
8. Robin Padilla
9. Sarah Geronimo
10. Judy Ann Santos
11. Vic Sotto
12. Anne Curtis
13. Angel Locsin
14. Boy Abunda
15. KC Concepcion
16. Ryan Agoncillo
17. Dingdong Dantes
18. Gerald Anderson and Bea Alonzo (tie)
19. Jericho Rosales and Michael V. (tie)
20. Ai Ai delas Alas and Derek Ramsay (tie)

Meanwhile, here's the Yes! Magazine's list for 2008:

1. Sharon Cuneta
2. Aga Muhlach
3. Kris Aquino
4. Piolo Pascual
5. Marian Rivera
6. Judy Ann Santos
7. Vilma Santos
8. Robin Padilla
9. Richard Gutierrez and Maricel Soriano
10. Dingdong Dantes
11. Dawn Zulueta
12. Lucy Torres-Gomez and Angel Locsin
13. Manny Pacquiao
14. Sarah Geronimo
15. Lea Salonga
16. Edu Manzano
17. John Lloyd Cruz
18. Toni Gonzaga
19. Anne Curtis
20. Ruffa Gutierrez

18 comments:

  1. Ano na lang ang masasabi ng mga Kapuso when Kapamilya always tops the list.

    ReplyDelete
  2. Bat ganun? Anne Curtis obviously has more commercials than John Llyod, Sharon & Piolo. And so much more than Marian, Robin & Juday. Anne deserves to be atleast second place. She's endorsing almost everything we could see in TV!

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  3. it's sarah who did more commercials.it seems abs cbn and others are likely putting down sarah
    after being loyal specially to abs cbn

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  4. ano un...halos mukha na nga lang ni sarah nakikita sa commercial...okey lang ba ang gumawa nito,

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  5. bat si marian mas mataas pa kay sarah?mas marami pa daliri ko keysa sa commercial ni marian ..dapat nasa top # 2 or 3 si sarah

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  6. dapat si anne nasa top 3 sa dami ng endorsement nya...halata naman ang yes magazine my pinapaburan...ano ba yan!

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  7. congrats to all kapamilya. iba talaga kayo. sa lahat ng top 20 congrats din. kahit ayaw ko kay marian rivera.

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  8. congrats!!! kris aquino your're the one.

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  9. That's what you call: KRIS MAGIC... :) congrats again!!!

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  10. wla sina manny at willie bkit kya.

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  11. sarah must be at the no. 2 or 3 spot halos lahat ng commercial ata si sarah ang nkikita namin hehehe. eh bat si marian ay andun sa top list???haha

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  12. It says "earnings" not the number of endorsements, and because I don't know better, I'll just take it as it is.

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  13. congrats marian and dong.

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  14. marian is not an effective endorser as well as boy and juday walas ilang credibility!

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  15. congrats kamapilya!!!

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  16. JL?hmmm..ano anu nga ba yung ad..biogesic,ps bank, H&S, namnam, natasha, cherry mobile,banana peel,swatch,greenwich,SUN cellular,skinwhite, aficionado perfume,Tropicana Fruit Burst, Face and Curves,Magic Crackers, Urban Bags, Adidas, Direct TV USA, di naman masyadong marami eh...lol

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  17. based on income & other factors itong survey. I read the full article from YES magazine kaya mababasa dun ang limitations ng consideration. Hindi pwede yung old contract from last year, dapat yung year of reference lang.

    So sa comment na mas marami si Anne kesa kay Marian, baka mas mura ang bayad sa kanya. hindi ito necessary padamihan lang.

    Manny Pacquiao was not included because YES placed him in a category on his own. kasi, may international endorsement si Pacquaio na hindi ma-account lahat; magiging number one siya kung income lang ang basis. kaya ang tawag nila - in a league on his own si Manny.

    Wala si Angel Locsin sa 2008. medyo consistent si Marian sa rating kung titingnan ang 2008 & 2011 ranking.

    ReplyDelete
  18. Apology - andun pala si Angel Locsin sa 2008 ka-rank ni Lucy Torres. Consistent din pala ranking niya.

    ReplyDelete

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