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Ed Westwick has started his photo shoot for Penshoppe.

Ed Westwick Penshoppe Photoshoot Behind-the-Scenes | Photo courtesy of Penshoppe

Yes. Ed Westwick, who plays Chuck Bass on "Gossip Girl", is in the country right now and is working with local fashion brand Penshoppe. Penshoppe has chosen the Hollywood actor as its lead endorser for its 25th-anniversary pre-Holiday 2011 to Summer 2012 collection.

"His charisma will definitely prove that what is originally a Philippine-made product can also be worn proudly by an internationally-famous icon as well as other people around the world. He will embody the free and easy sophisticated casual style that Penshoppe is known for," Penshoppe brand director Alex Mendoza said as posted on the official Facebook Fan page of the clothing line.

The British actor arrived in Manila Tuesday night and will be here until Friday. He will be having a private party tonight in an 'Empire' hotel (that's the only clue Noypi got about the secret venue).

Ed Westwick, 23, is internationally known for his sexy bad boy character, Chuck Bass, in the hit American TV series "Gossip Girl." He is also set to do the remake of "Romeo and Juliet" where he took the role of Tybalt and will star in an upcoming Clint Eastwood movie "J. Edgar."

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