$1.3 Billion Billboard Unveiled In Dubai (Video)

$1.3 billion billboard (Youtube)

A billboard ad that would cost $1 billion a month was recently unveiled in Dubai.

The billboard featured a man flying in a jet pack who emerges from the ad every now and again and then flies around for a bit.

The promoters of the billboard came up with the $1.3 billion figure by multiplying the $500-a-second they say it costs for jet-pack flight by 30 days. They said that it would have been "the world’s most expensive" billboard if it had stayed up for over a month.

The billboard stunt was demonstrated on June 1 by premiere skydiving center Skydive Dubai and Go Fast energy company from Denver at the entrance to Burj Khalifa, the tallest building in the world.

"This is an epic moment," Skydive Dubai chairman Nasser Al Neyadi said in the news release. "This initiative is another example showcasing Dubai as a world leader in innovation and technology."

Skydive Dubai, backed by real estate developer Emaar Properties, offers skydiving tours of Dubai's skyline, in what they refer to as "a monumental dropzone" while Go Fast supports "the lifestyle of extreme sports enthusiasts."

Check out a video of the $1.3 billion billboard ad below: